Again a commistion between my professional and my dollcultural side. The occasion? When we headed for a briefing on site to a wonderful, minimal space called InKichenLoft: the location chosen for our next marketing event. There we’ll hold in a few days a foodblogger contest – please note, male foodbloggers, or heroes if you prefer, and socialmediatic animals very active online. Their challenge is the second one in the Snello Blind Box series, where blogger must create something original based on mystery ingredients one of which is for sure a Snello Rovagnati product such as ham, turkey, bresaola…
So, we had our briefing on site, equipment and timing check, Q&A session with the staff… and a collateral dollcultural shooting, since I now tend to have a doll as an alterego in these missions. A doll is still something unusual and memorable in a foodie enviromment. And I’m taking advantage of this. She – a MOD looking Momoko doll this time - does her graceful part of branding.
E così, abbiamo fatto il nostro briefing on site, controllo attrezzature e tempistica, domande e risposte con lo staff… e, a margine, una sessione fotografica dollculturale, visto che ultimamente tendo ad avere una bambolina come alter ego in qste uscite. Una bambola è ancora qlcosa di insolito in un ambiente foodie, quindi la si ricorda. Io ne approfitto. Lei - una Momoko dall’aria MOD, stavolta - fa la sua graziosa parte di branding.
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