3 years ago I entertained my doll collectors friends with a ppt presentation about the promotion of
Barbie TNT’s revolution in 1967 and the ante-litteram marketing move behind it: a trade-in, kinda scrappage. I spent a lot of time with a detailed description of the
TV commercial promoting such operation as I didn’t find it. Now, not only
is it on youtube, but also it’s correctly
contextualized by Antonio Russo in the TNT episode of the video series CHE BAMBOLA! by Valeria Spera for deabyday.
The triggering question in the commercial is: “But what do I do with my old Barbie doll?” asked by a blonde pigtailed girl. This was a sincere question in the boom-years. But let’s go
back to the present: would we still throw our old doll away? Nowadays, keeping and recycling is certainly more valorial than discarding. We would probably keep your old Barbie doll - and buy the new one, too. Or?
Anyway, to close the loop and view my original ppt presentation from slideshare,
click here.
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3 anni fa ho intrattenuto i miei amici collezionisti con una presentazione powerpoint sulla promozione della
rivoluzionaria Barbie TNT nel 1967 e sulla mossa di marketing dietro di essa: una sorta di rottamazione ante-litteram. Ho speso un sacco di tempo in una dettagliata descrizione dello
spot televisivo che promuoveva qll’operazione, non essendo riuscita a trovarlo. Ora però, non solo
lo spot è su youtube ma anche appare, opportunamente contestualizzato e commentato anche da
Antonio Russo nell’episodio dedicato alla TNT del video CHE BAMBOLA! di Valeria Spera per deabyday.
Nello spot la domanda scatenante, pronunciata da una bambina bionda coi codini, era: “Ma cosa ci faccio con la mia vecchia Barbie?”. Ed era una domanda sincera negli anni del boom.
Torniamo al presente: butteremmo ancora via la bambola vecchia? Oggi, tenere e riciclare è diventato più valoriale che gettare via. Probabilmente finiremmo col tenere la bambola vecchia. E comprare pure la nuova. O no?
Cmq. Per chiudere il cerchio e scaricare la mia presentazione ppt originale da slideshare,
basta cliccare qui.
I'm missing Rimini Fashion Doll Convention this year, but I sent there a specially commissioned full colour leaflet -STRIKE A POSE - featuring Artist Creations' (Rome-based creative duo) Madonnadolls display. This small special is our new way of promoting your signature creations and evens as OOAK artists or doll-related craftmen. It's a way of being distributed as cover of a Doll News issue, with graphic style and contents accuracy guaranteed by Doll Collectors' Club Italia. You can order how many copies you want. Artist Cretions pioneered: who's next?
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Just uploaded on slideshare: view and download it from the black rectangle widget here on this page (scroll down, go left). Or wait for it at home in paper version if you are a Doll Collectors' Club Italia member. This #54 issue is a tribute in loving memory of Mauro Agnolini. Want to join the club? Contact me thru this blog. 
